Date palms transplanted from the Middle East to Indio, Calif., more than a century ago launched a lucrative industry and created a widely known date festival. The industry’s Arab roots and the history of the National Date Festival are the subject of a doctoral dissertation by Sarah McCormick Seekatz, a UC Riverside graduate student and Indio native who will complete her Ph.D. in June 2013. The date festival opens Feb. 17 and continues through Feb. 26 at the Riverside County Fairgrounds in Indio.

“Dates were really popular in Europe at the turn of the 20th century, but not in America because they had typically rotted by the time they arrived here,” McCormick said. “That was the impetus for importing the first palms in the 1880s and creating a new market.”

Today, the Coachella Valley produces about 95 percent of the dates consumed in the United States.

McCormick said: “Because the unique crop was imported from the Middle East, boosters from Indio created an Arabian fantasy around the city to sell it and the dates to visitors and potential residents.”

The date industry developed at a time when Americans were fascinated with Arabia, she said, a fascination that influenced the history and architecture of the eastern end of the Coachella Valley. The communities of Mecca and Oasis take their names from that Middle East connection, as did two communities that have since vanished – Arabia and Edom. The names of early business establishments reflected the Arabian theme, such as the Ali Baba Theatre and the Caravan Lounge, as well as street names such as Oasis, Deglet Noor, Arabia and Via Palmero, the latter named for the Mexican and Mexican American workers who have worked the groves since the industry’s inception.

Mexican and Mexican American workers “have a rich history in the date festival that is overlooked,” McCormick explained. “If you look at what the festival offers today, that becomes more apparent with entertainment geared toward Mexicans and Mexican Americans, and Mexican markets.” -Bettye Miller